BBC NEWS | Technology | Inside the Google search machine
BBC NEWS | Technology | Inside the Google search machine: "Attempts to catch out the indexing system and force results to the top of returned results, called Google bombs, only work on a very small scale, says Mr Cutts.
Even blogs, which tend to refer to each other a lot, do not trouble the indexing system.
'Blogs are not so much of a problem,' says Mr Cutts. 'They show up less often than you expect.' "
Hmmm - He may just live to regret that comment one day.....